Why Bamboo?
Bamboo grows like mad, reaches maturity in just 3–5 years, and regenerates naturally, no pesticides, no replanting, no faff. It drinks far less water than trees, making it one of the planet’s most sustainable resources.
Thanks to a little thing called bamboo kun, our rolls are naturally antibacterial, anti-mite, anti-odour, UV-resistant, and oh-so-comfy and all without any nasties. Every roll you use helps forests breathe easier, wildlife stay protected, and the planet stay wild (the pandas are thrilled).
Clean, Green, Thoughtful Production
We care about how our paper is made and who’s making it. Our supplier is certified by FSC, ISO, BSCI, SGS, and BV, ticking every box for sustainable practices, safe working conditions, and fair, ethical treatment of workers.
Our bamboo rolls are made from 100% pure bamboo pulp, PFAs-free, BPA-free, chlorine-free and produced with a process designed to minimise carbon impact while maximising social good.
Even our packaging is fully biodegradable. Even the glue is eco-safe. Even the inks are soybean-based. We don’t mess about.
Plastic? Not on Our Watch
From roll to doorstep, our supply chain is proudly plastic-free. Our delivery service is fuss-free, waste-free, and full of good vibes only.
Supporting People, Communities & the Planet
Sustainability isn’t just about the environment. We’re building a community that celebrates inclusivity, champions neurodiversity, and uplifts people from all walks of life.
5% of all profits go directly to charities and initiatives that empower and protect LGBTQ+ lives from mental health care to crisis support, inclusive education, advocacy, and community-led events. Over 40% of our leadership team is LGBTQ+ (and we’re pushing for 50%) because representation shouldn’t be optional.
Every Wipe Makes a Difference
Every time you choose Wipe With Pride™, you’re doing more than stocking your bathroom — you’re:
- Backing a cleaner planet
- Supporting ethical, sustainable production
- Promoting inclusive communities
- Protecting forests and wildlife
Yes, your bum is officially making the world a better place. And together? We wipe with pride.
| Packaging Component Details | Material Information | Weight | Recyclability and Sustainability | Origin and Certification | Supplier Declarations | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Packaging Component Name | Description of its use | Supplier Product Code | Main Material Type | Any sub-materials or coatings | Percentage Composition | Net Weight Of One Unit | Units per pack | Is the packaging recyclable in the UK? | Which Elements Are Not Recyclable | Does it contain recycled materials | Whether it is compostable or degradable | Country of manufacture | Certification | Confirm weight & material type accuracy | Future material changes notified in advance |
| Wrapper Paper | Protect inside rolls | WPS01 | Bamboo | - | 100% | 3.8g | 48 | Yes | None | Yes | Compostable & Degradable | China | SGS, BSCI, PSC, EU, PAFs Free, Chlorine-Free | Yes | Yes |
| Outer Carton | Holding inside goods & convenient | CTS01 | Recycled | - | 100% | 0.63kg | 48 rolls | Yes | None | Yes | Compostable & Degradable | China | Yes | Yes | |
| Core | Supports and winds toilet paper | CS01-1 | Recycled | - | 100% | 7g/roll | 48 | Yes | None | Yes | Compostable & Degradable | China | Yes | Yes | |
| Ink | Eco Friendly | IKS01 | Soybean ink | - | 40% | 1g | 48 rolls | Yes | None | Yes | Compostable & Degradable | China | Yes | Yes | |
| Paper Tape | Box Sealing | TPS02 | Recycled | - | 100% | 15g | 1.3m | Yes | None | Yes | Compostable & Degradable | China | Yes | Yes | |
| Glue | End sheet sealing | GL01 | Starch glue | - | 100% | 1g | 48 rolls | Yes | None | Yes | Compostable & Degradable | China | Yes | Yes | |