Every Wipe Counts
We’re on a roll, literally. Every time someone chooses Wipe With Pride, they’re backing a cleaner planet, a more inclusive future, and a community that genuinely gives a shit proudly and loudly.
We don’t believe you should have to wreck the planet just to wipe your bum. Every one of our bamboo loo rolls is 100% biodegradable, wrapped in compostable paper, and made without any nasties.
Bamboo grows like mad, uses 30% less water than trees, and regenerates naturally, no pesticides, no faff, no forest destruction. By choosing bamboo over trees, we’re helping prevent deforestation and protect natural habitats (the pandas are thrilled).
Even our glue, inks, and paper tapes meet strict eco standards, because every detail matters.
Plastic? Not on our watch. From roll to doorstep, our supply chain is proudly plastic-free. Our delivery service is fuss-free, waste-free, and full of good vibes only.
Pride with Purpose
We roll out support for the LGBTQ+ community every single day, not just in June.
5% of all profits go directly to charities and initiatives that empower and protect LGBTQ+ lives. That includes funding mental health care, crisis support, inclusive education, advocacy for human rights, and community-led events.
We also work with LGBTQ+ suppliers, sponsor Pride events, and centre queer voices in our business decisions and storytelling. And we walk the talk internally too, over 40% of our leadership team is LGBTQ+ (we’re pushing for 50%, because representation shouldn’t be optional).
Pride is woven into everything we do. So yes, your bum is officially making the world a better place.
Let’s talk trees
he average person flushes away around 384 trees’ worth of toilet paper in their lifetime, and we think that’s a bit rubbish.
Our bamboo loo rolls come from managed groves that regrow naturally, without pesticides or replanting. That means no deforestation, no lost biodiversity, and no endangered species losing their homes just so we can stay fresh downstairs.
Every bamboo roll you use helps forests breathe easier, wildlife stay protected, and the planet stay wild.
About Our Supplier
We don’t just care where our paper comes from, we care how it’s made and who’s making it.
We don’t just care where our paper comes from — we care how it’s made and who’s making it.
Our supplier is certified by FSC, ISO, BSCI, SGS, and BV, which means they tick every box for sustainable practices, safe conditions, and fair, ethical treatment of workers.
Our bamboo rolls are made from 100% pure bamboo pulp, with no hidden nasties. They’re PFAs-free, BPA-free, chlorine-free, and crafted in a process designed to minimise carbon impact while maximising social good.
Even the packaging is fully biodegradable. Even the glue is eco-safe. Even the inks are soybean-based. We don’t mess about.
Powered by Love and Legends
Yes, our loo roll is soft, really soft. But what matters most is what it stands for.
Every roll is made with care, delivered with purpose, and part of something way bigger than bathroom basics.
We’re proudly carbon neutral, from sourcing to shipping, and our packaging is made from 100% recycled materials. We don’t cut corners; we raise standards.
And we’re building more than just a brand. We’re building a community that celebrates sustainability, champions inclusivity, supports neurodiversity, and uplifts people from all walks of life. Whether you’ve been here since day one or have just joined the wipe revolution, you’re part of this with us.
Together, we wipe with pride. And that changes everything.
