Wipe vs Who Gives A Crap: What’s the Difference?

When searching for toilet roll subscriptions in the UK, two names often appear: Wipe and Who Gives A Crap.

Both operate on a direct-to-consumer model. Both focus on sustainability. But there are key differences worth understanding.

1. Product Feel

While both brands offer quality paper, softness and strength can vary depending on material and ply. Customers increasingly prioritise comfort alongside sustainability.

2. Pricing Structure

Breaking down cost per roll and cost per sheet gives a clearer picture than pack pricing alone.

3. Brand Positioning

Some brands lean heavily into bold branding and messaging. Others focus on product performance and everyday simplicity.

4. Subscription Flexibility

Flexibility in delivery frequency, quantity, and management makes a big difference for households.

Choosing the Right Fit

If you’re looking for:

• Premium softness
  
  

• Strong, durable rolls
  
  

• Plastic-free packaging
  
  

• Straightforward pricing
  
  

• A focused, modern UK brand
  
  

Wipe offers a streamlined alternative in the growing toilet roll subscription market.

The best choice ultimately comes down to what matters most to your household: branding, mission, feel, or value.